Are You Suited to Your Selling Environment?
Kurt Newman
Research shows the success or failure of companies lies with their
salespeople. Yet truly understanding how to get the best from them is a
thorny issue for most business leaders.
Their performance in the field is clearly identified as the main reason
why customers buy, singled out as playing a larger part than the quality
of our products, brand awareness and value proposition combined.
Yet only 1 in 4 salespeople consistently perform at a high enough level, and just 6% stand out as the elite ones.
Through extensive testing and psychological profiling of 200,000 sales
people four distinct types of sales environments were uncovered. These
include the variety of customers, how contact is made and the
product/service sold. Each sales environment was found to expose the
sales person to different levels of either personal rejection or
individual risk of failure.
To maximise the likelihood of success a sales person must be matched
with the type of sales environment which best suits them. Not to do so
can and most often inhibit a sales person’s performance.
SWAP members will:
• Discover the sales environment they are best suited to.
• Learn critical skills and behaviours of the elite in each sales environment
• A broad understanding of the 6 Sales Competency Levels
About Kurt
Kurt’s expertise is in sales strategy, sales management development;
group structured sales training and infield sales coaching. His
consulting work is with medium to large companies that operate in
relationship and complex selling environments.
As a sales person he has successfully sold products and services in the 4
major market/product segments of: new product sales, consultative
sales, relationship sales and retail.
During his selling career he created sales records for three companies
in two industries and won many other sales awards for outstanding
performance. This background gives him the advantage of being able to
demonstrate selling competence, a powerful learning tool when coaching
sales people.
As a consultant Kurt works across all industries and market segments. He
has guided many individual sales people to greater success and
companies to vastly improved profits. He has the ability to effectively
identify the real issues that limit performance and then implement a
tailored development plan.
Kurt was a part time student for more than 20 years and focused his
studies on understanding business and human behaviour. He continues to
be actively involved in learning and contributing to the selling
profession by way of writing articles and speaking on a range of
subjects on sales and sales management. Some examples include being
interviewed on the Qantas Radio Program Talking Business and regularly
contributing to The BNET Report.
Kurt is the co founder of Sales Consultants Pty Ltd, is a Fellow of The
Australian Institute of Management and a Licensed Associate of The
Consulting Resource Group Canada.
Kurt’s expertise is in sales strategy, sales management development;
group structured sales training and infield sales coaching. His
consulting work is with medium to large companies that operate in
relationship and complex selling environments.
As a sales person he has successfully sold products and services in the 4
major market/product segments of: new product sales, consultative
sales, relationship sales and retail.
During his selling career he created sales records for three companies
in two industries and won many other sales awards for outstanding
performance. This background gives him the advantage of being able to
demonstrate selling competence, a powerful learning tool when coaching
sales people.
As a consultant Kurt works across all industries and market segments. He
has guided many individual sales people to greater success and
companies to vastly improved profits. He has the ability to effectively
identify the real issues that limit performance and then implement a
tailored development plan.
Kurt was a part time student for more than 20 years and focused his
studies on understanding business and human behaviour. He continues to
be actively involved in learning and contributing to the selling
profession by way of writing articles and speaking on a range of
subjects on sales and sales management. Some examples include being
interviewed on the Qantas Radio Program Talking Business and regularly
contributing to The BNET Report.
Kurt is the co founder of Sales Consultants Pty Ltd, is a Fellow of The
Australian Institute of Management and a Licensed Associate of The
Consulting Resource Group Canada.
http://www.salesconsultants.com.au
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